Discovery Air - Making Ideas Fly

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  Discovery Air is a Tier One sponsor of the Discovery Air Hawk One Project – Celebrating 100 years of powered flight in Canada! To learn more, please visit www.hawkone.ca.

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  Headquartered in Yellowknife, Northwest Territories, Great Slave Helicopters and its group of companies is the second-largest VFR operator in Canada.

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  Discovery Mining Services is a mining service and expediting company serving the needs of companies operating throughout Canada.

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  Air Tindi operates a diversified fleet of 25 fixed wing aircraft and offers air ambulance, cargo service and scheduled flights across Canada's north.

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  Top Aces is the prime supplier of Airborne Training services to the Canadian Army, Navy and Air Force.

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  Discovery Air's Class A common shares trade on the Toronto Stock Exchange under the symbol DA.A.

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  Whether you need to accommodate 2 or 80 people, our remote, portable, flyable all weather exploration camps can be customized for your needs. Complete with communications systems, kitchens, offices, dry/shower tents these camps have been constructed in the most remote locations in Canada.

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  Discovery Air would like to congratulate the Great Slave Helicopters that recently won the third place medal in the Yellowknife Minor Hockey Junior Tournament. The team is sponsored by Discovery Air and recently spent the day looking over Discovery Air's Alpha Jet, which was in Yellowknife for the grand opening of the new headquarters.

Overarching Objective

Discovery Air’s Overarching Objective is to significantly increase annual earnings per share by January 31, 2015, and to position its businesses for long-term, profitable growth thereafter.

Our new Executive Team and Board recently undertook a comprehensive reassessment of our strategy, validating and refining it based on the current environment and our businesses, and how these align with our vision for Discovery Air.  A committed medium to long-term objective is critical to help frame our decision-making, and in this report we are pleased to be able to relay the above “Overarching Objective”.

The Overarching Objective replaces our previous mission statement. Building an alliance of profitable aviation businesses continues to be important; however, our Overarching Objective is intended to define a much broader scope of opportunity to create shareholder value. It requires that we leverage the organization’s full range of capabilities. We have established internal milestones to measure our progress in relation to this Objective. It will be a challenge but we are committed to working relentlessly to achieve it and in realizing this goal reward all stakeholders.

The Overarching Objective will be a constant consideration in our decision making. Management has established the following strategies which will be critical in managing the
business over the next five years. 

Our core business is specialty aviation services.

We excel at providing our services in unique and challenging environments, and will remain focused on services that are core to specialty aviation, and those directly related to that business.

Safety is a key part of our service.

We have a solid reputation for operating with care, and with precision. The “safety first” culture that exists at our operating units will remain critical in achieving our goals.

We will compete in appropriate markets.

We will be selective and will require appropriate pricing and returns on investment. This will require a focus on enhancing the value-add we provide to our customers.

We will increase our profitability.

To achieve this we intend to continually reassess our fleet and product offerings. This may require us to reposition our businesses so that they meet our internal targets that we have established.

We will seek sustainable growth.

We will increase the range of services we provide by emphasizing the use of innovative technologies that are of value to our customers. We are also committed to exploring new geographic markets, both in other areas of Canada and in select markets internationally.

We will maintain key relationships and develop new partnerships.

We will maintain key relationships and develop new partnerships with various Aboriginal groups, government agencies, and corporate customers.

We will continue to invest in highly qualified staff.

We will need to rely heavily on our skilled and talented people, and will foster open communication at all levels within our organization, and with our stakeholders.

We will continue to build the Discovery Air brand.

We will continue to build the Discovery Air brand, and leverage it to capitalize on the unique and exciting opportunities we pursue every day.

Head Office

PO Box 1530
126 Bristol Avenue
Yellowknife, Northwest Territories
X1A 2P2

Rolf Dawson,
VP Corp Finance and Admin
Phone: (867) 873-5350, ext. 304 

Sheila Venman,
Investor Relations
Toll-free (Canada and the U.S.):
1-866-903-3247